MAP20071507035 Florida, Richard Managing for creativity / Richard Florida, Jim Goodnight Over many years, the leaders of SAS Institute have distilled a set of principles for getting peak performance from creative people. Among them : value the work over the tools, reward excellence with challenges, and minimize hassles. Help workers be great -- We're all creatives -- Keep the customer satisfied En: Harvard Business Review. - Boston. - Vol. 83, nº 7, July-August 2005 ; p. 125-131 1. Empresas . 2. Creatividad . 3. Innovación empresarial . 4. Management . 5. Cultura empresarial . 6. Satisfacción del cliente . 7. Directivos de empresas . I. Goodnight, Jim . II. Título.