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MAP20200014188Schiller, FrankBuried treasure / Frank SchillerSumario: The wealth of data held by insurers is a treasure trove. Technologies such as AI and data analytics are enabling the industry to create a world of products that can adapt more individually and more quickly to customers' needs than ever before. Strict data protection requirements still give life assurers in Europe a certain market advantage but for how long? Daniel Schreiber, CEO of Lemonade, had a provocative message for the insurance sector in 2018: The next insurance leaders Features Life will use bots not brokers, and AI not actuaries. Some other sectors are already on the home straight in this journey. Airbnb makes exclusive use of a digital interface to arrange customers' accommodation, and Uber has completely revolutionised taxi booking services via comprehensive digitalisation, automation and the involvement of a wide communityEn: The Actuary : the magazine of the Institute & Faculty of Actuaries. - London : Redactive Publishing, 2019-. - 02/03/2020 Número 2 - marzo 2020 , p. 28-291. Empresas de seguros. 2. Inteligencia artificial. 3. Análisis de datos. 4. Protección de datos. 5. Mercado de seguros. 6. Productos de seguros. I. Título.