Centro de Documentacion de Fundación MAPFRE

MAP20071504542

Listening begins at home / by James R. Stengel, Andrea L. Dixon and Chris T. Allen

Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too

En: Harvard business review. - Boston. - November 2003 ; p. 106-117

1. Marketing . 2. Competencias . 3. Investigación de mercados . 4. Estrategia empresarial . 5. Marketing estratégico . I. Dixon, Andrea L. . II. Allen, Chris T. . III. Título. IV. Título: Harvard business review.