Listening begins at home
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071504542 | ||
| 003 | MAP | ||
| 005 | 20080418124302.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 031124e20031101usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080207854$aStengel, James R. | |
| 245 | 1 | 0 | $aListening begins at home$cby James R. Stengel, Andrea L. Dixon and Chris T. Allen |
| 520 | 8 | $aProcter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too. | |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080561796$aCompetencias |
| 650 | 1 | 1 | $0MAPA20080617400$aInvestigación de mercados |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 700 | 1 | $0MAPA20080160715$aDixon, Andrea L. | |
| 700 | 1 | $0MAPA20080121211$aAllen, Chris T. | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gNovember 2003 ; p. 106-117 |