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Predictive modelling across customer lifetime
Recurso electrónico / Electronic resource
MAP20170019435
Luo, Mandy ‌
Predictive modelling across customer lifetime / Mandy Luo
Sumario: Despite being a classic data driven business, the insurance industry is often regarded as slow in comparison to Amazon and Netflix. But one thing is for su re: insurers are catching up with advanced analytics methods such as predictive modelling. Ms Mandy Luo of ReMark demonstrates the power - and the value - of prediction.
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/05/2017 Número 5 - mayo 2017 , p. 66-68
1. Seguro de vida ‌. 2. Predicciones ‌. 3. Comportamiento del consumidor ‌. 4. Modelos predictivos ‌. 5. Hábitos de vida saludable ‌. 6. Data driven ‌. I. Title.