Section: BooksTitle: Dictionary of marketing terms / by Betsy-Ann Toffler, Jane ImberAuthor: Toffler, Betsy-AnnEdition: 2nd edPublication: New York : Barron, cop. 1994Physical description: VIII, 579 p. ; 18 cmSeries: (Barron's business guides)Materia / lugar / evento: MarketingDiccionariosOtros autores: Imber, Jane Secondary series: Barron's business guidesOther categories: 012Standard numbers: ISBN 0-8120-1783-8Rights: In Copyright (InC)Referencias externas: