MAP20070029701 Toffler, Betsy-Ann Dictionary of marketing terms / by Betsy-Ann Toffler, Jane Imber. — 2nd ed. — New York : Barron, cop. 1994 VIII, 579 p. ; 18 cm . — (Barron's business guides) ISBN 0-8120-1783-8 1. Marketing . 2. Diccionarios . I. Imber, Jane . II. Barron's business guides . III. Title. FUNDACIÓN MAPFRE. Centro de DocumentaciónFUNDACIÓN MAPFRE. Centro de Documentación — Signature: 012-DIC-DIC — Record number: 024696 Loan: No permitido