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The Mismanagement of customer loyalty

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071502674
003  MAP
005  20080418123432.0
007  hzruuu---uuuu
008  020930e20020701usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080176426‎$a‎Reinartz, Werner
24514‎$a‎The Mismanagement of customer loyalty‎$c‎by Werner Reinartz and V. Kumar
5208 ‎$a‎The article knows strategies for managing relationships with customer who have different probility and loyalty profiles. Let's beguin, though, by reconsidering the evidence for the link beteween loyalty and profitability
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
65001‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
65001‎$0‎MAPA20080563974‎$a‎Rentabilidad
65001‎$0‎MAPA20080611460‎$a‎Marketing de relaciones
7001 ‎$0‎MAPA20080005450‎$a‎Kumar, V
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎ July 2002 ; p. 86-94