Centro de Documentacion de Fundación MAPFRE - The Mismanagement of customer loyalty

Notes: The article knows strategies for managing relationships with customer who have different probility and loyalty profiles. Let's beguin, though, by reconsidering the evidence for the link beteween loyalty and profitabilityRelated records: En: Harvard business review. - Boston. - July 2002 ; p. 86-94Materia / lugar / evento: Fidelización de clientes Satisfacción del cliente Rentabilidad Marketing de relaciones Otros autores: Kumar, V
Secondary titles: Título: Harvard business review
Other categories: 922.112

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