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Innovation vs. complexity : what is to much of a good thing?
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Section: Articles
Title: Innovation vs. complexity : what is to much of a good thing? / Matt Gottfredson and Keith AspinallAuthor: Gottfredson, Mark ‌
Notes: Sumario: To get at the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits.Companies have strong incentives to be overly innovative in new-product development, because the continual launch of new products and the line extensions adds complexity throughout a company's operationsRelated records: En: Harvard business review. - Boston. - November 2005 ; p. 62-71Materia / lugar / evento: Empresas ‌Innovación empresarial ‌Satisfacción del cliente ‌Estrategia empresarial ‌Costes económicos ‌Otros autores: Aspinall, Keith ‌
Secondary titles: Título: Harvard business review
Other categories: 922.112
Rights: In Copyright (InC)
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