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Innovation vs. complexity : what is to much of a good thing?
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Seção: Artigos
Título: Innovation vs. complexity : what is to much of a good thing? / Matt Gottfredson and Keith AspinallAutor: Gottfredson, Mark ‌
Notas: Sumario: To get at the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits.Companies have strong incentives to be overly innovative in new-product development, because the continual launch of new products and the line extensions adds complexity throughout a company's operationsRegistros relacionados: En: Harvard business review. - Boston. - November 2005 ; p. 62-71Materia / lugar / evento: Empresas ‌Innovación empresarial ‌Satisfacción del cliente ‌Estrategia empresarial ‌Costes económicos ‌Otros autores: Aspinall, Keith ‌
Títulos secundários: Título: Harvard business review
Outras classificações: 922.112
Direitos: In Copyright (InC)
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