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Seção: ArtigosTítulo: Innovation vs. complexity : what is to much of a good thing? / Matt Gottfredson and Keith AspinallAutor: Gottfredson, MarkNotas: Sumario: To get at the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits.Companies have strong incentives to be overly innovative in new-product development, because the continual launch of new products and the line extensions adds complexity throughout a company's operationsRegistros relacionados: En: Harvard business review. - Boston. - November 2005 ; p. 62-71Materia / lugar / evento: EmpresasInnovación empresarialSatisfacción del clienteEstrategia empresarialCostes económicosOtros autores: Aspinall, Keith Títulos secundários: Título: Harvard business review Outras classificações: 922.112Direitos: In Copyright (InC) Ver detalhe do número