Innovation vs. complexity : what is to much of a good thing?

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<subTitle>: what is to much of a good thing?</subTitle>
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<namePart>Aspinall, Keith</namePart>
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<abstract displayLabel="Summary">To get at the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits.Companies have strong incentives to be overly innovative in new-product development, because the continual launch of new products and the line extensions adds complexity throughout a company's operations</abstract>
<note type="statement of responsibility">Matt Gottfredson and Keith Aspinall</note>
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<text>November 2005 ; p. 62-71</text>
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