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Customer service champs : special report

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MAP20071508822
McGregor, Byjena
Customer service champs : special report / Byjena McGregor
Bussinesweek have done the first-ever ranking of client-pleasing brands, where the insurance provider USAA, sets the first place. This report includes some information about firm management and customer policies on USA front line corporations: Cadillac, Jetblue Airways, UPS..
En: BusinessWeek. - New York : McGraw-Hill. - March 5, 2007; p. 52-64
1. Empresas . 2. Satisfacción del cliente . 3. Gestión de la marca . 4. Competencia . 5. Estados Unidos . 6. Ranking . I. Title.