Búsqueda

Taking industry vertical marketing to the web : lessons from 100 site visits and one excellent example

Fichero PDF / PDF file
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20089003716
003  MAP
005  20220901134132.0
008  071107s2007 usa|||| ||||||eng d
035  ‎$a‎MAP20070009031
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.13
24510‎$a‎Taking industry vertical marketing to the web‎$b‎: lessons from 100 site visits and one excellent example‎$c‎Ellen Carney... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester, Inc.‎$c‎2007
4901 ‎$a‎For Technology marketing professionals
520  ‎$a‎IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their sites. But the great irony is thar despite the seeming convergence of industry buyers and sellers on the Web, the quality of the experience is generally poor. Forrester recently revisited the Web sites of 100 tech vendors we looked at last year to see what had changed. One long-time industry marketer took our recommendations to heart and raised the bar when it comes to best practices for industry Web sites
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080560003‎$a‎Páginas web
650 1‎$0‎MAPA20080551636‎$a‎Marketing
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080547738‎$a‎Internet
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080064693‎$a‎Carney, Ellen
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528911‎$a‎For Technology marketing professionals