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Best and worst of cross-channel design, 2009

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20090056169
003  MAP
005  20191202111851.0
008  090428s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24500‎$a‎Best and worst of cross-channel design, 2009‎$c‎by Adele Sage... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎The authors selected the top four firms in each of four industries and evaluated their multichannel experiences using Forresters cross-Channel Review methodology. The methodology has three parts: 1) user goals that are representative of what target customers might want to accomplish witheach firm; 2) a set of 57 criteria that explicitly identify known types of user experience problems; and 3) trained analysts who examine the scenarios for their compliance with the 57 criteria. Two analysts tested and scored the experiences in each industry and then reviewed each others scores along with a third analyst before they were finalized
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080609511‎$a‎Cadenas de distribución
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 1‎$0‎MAPA20080591960‎$a‎Métodos de análisis
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20090013513‎$a‎Sage, Adele
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals