Búsqueda

Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a22000004b 4500</leader>
    <controlfield tag="001">MAP20100003909</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20101011101448.0</controlfield>
    <controlfield tag="008">100126s2009    swe|| p      |0|||b|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">020</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20100003374</subfield>
      <subfield code="a">Caruana de las Cagigas, Leonardo</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Transforming MAPFRE</subfield>
      <subfield code="b"> : a case study of strategic changes in a Spanish insurer in the 1960s</subfield>
      <subfield code="c">Leonardo Caruana de las Cagigas</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market</subfield>
    </datafield>
    <datafield tag="610" ind1="2" ind2="1">
      <subfield code="0">MAPA20080439705</subfield>
      <subfield code="a">Sistema MAPFRE</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080590857</subfield>
      <subfield code="a">Evolución histórica</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080584634</subfield>
      <subfield code="a">Derecho de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080596606</subfield>
      <subfield code="a">Evolución del seguro</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080637736</subfield>
      <subfield code="a">España</subfield>
    </datafield>
    <datafield tag="740" ind1="0" ind2=" ">
      <subfield code="a">Scandinavian Insurance Quarterly</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="t">Nordisk Försäkringstidskrift = Scandinavian Insurance Quarterly</subfield>
      <subfield code="d">Stockholm</subfield>
      <subfield code="g">nº 1, 2009 , p. 68-78</subfield>
    </datafield>
  </record>
</collection>