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How Spanish consumers use the Net to research and buy financial products : the web's role as a distribution channel is limited but growing

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000nam a22000004b 4500
001  MAP20100004432
003  MAP
005  20220901134243.0
008  091126s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
24510‎$a‎How Spanish consumers use the Net to research and buy financial products‎$b‎ : the web's role as a distribution channel is limited but growing‎$c‎by Alexander Hesse... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4900 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎The Internets role as a distribution channel for financial products is growing in Spain but from a low base. In Q2 2007, 14% of Spanish adults researched and 3% bought a financial product online; these numbers have grown to 20% and 5%, respectively, in Q2 2009. Spanish Net users are most likely to research car insurance online, although only 14% do so. Simple and familiar products are best suited for online distribution, and self-directed, confident, and experienced Spanish Net users are the most likely to research and buy online. To encourage researching and buying on their Web sites, Spanish eBusiness executives should promote the Internet more extensively, design sites with customers goals in mind, offer interactive help, and follow up with customers who abandon online applications
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080594589‎$a‎Análisis comparativo
650 1‎$0‎MAPA20080542559‎$a‎Ventas
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080637736‎$a‎España
7001 ‎$0‎MAPA20090041356‎$a‎Hesse, Alexander
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals