Centro de Documentación de Fundación MAPFRE - Should you have a global strategy?

MAP20110068868

Should you have a global strategy? / Chris Carr, David Collis

Sumario: Senior executives weighing strategies appropiate for today¿s global economy will hear ontradictory advice. Some say you need to move quickly, before competitors, to establish a worldwide presence; other cite data showing that this approach is often less profitable

En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 03/10/2011 Tomo 53 Número 1 - 2011 , p. 21-24

1. Globalización de la economía . 2. Estrategia empresarial . 3. Dirección estratégica . I. Collis, David .