Centro de Documentación de Fundación MAPFRE

MAP20110069513

The Power of advertising / Jakki May

Sumario: Effective marketing can be a tough challenge for financial services providers and having a strong presence is not enough, it must also resonate with customers

En: Post magazine : the insurance world covered since 1840. - London : Incisive Financial Publishing Ltd., 2005-2016. - 10/11/2011 Número November 10 - 2011

1. Marketing . 2. Publicidad . 3. Empresas de seguros . 4. Servicios financieros . 5. Marcas . 6. Márketing de la empresa de seguros .