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Strategic market management

Registro MARC
Tag12Valor
LDR  00000nam a2200000 i 4500
001  MAP20070024213
003  MAP
005  20080417182409.0
008  950914s1995 usa 00010 eng d
020  ‎$a‎0-471-30956-7
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080120603‎$a‎Aaker, David A.
24510‎$a‎Strategic market management‎$c‎David A. Aaker
250  ‎$a‎4th ed
260  ‎$a‎New York [etc.]‎$b‎John Wiley & Sons‎$c‎cop. 1995
300  ‎$a‎379 p.‎$c‎23 cm
520  ‎$a‎Business strategy: the concept and trends in its management -- Strategic market management -- Customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA-low cost, focus, and the preemptive move --Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Implementing de strategy -- Formal planning systems
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
65011‎$0‎MAPA20080566852‎$a‎Planificación
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A