Social commerce : up the ante, change the game

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<subTitle>: up the ante, change the game</subTitle>
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<abstract displayLabel="Summary">As consumers become increasingly dependent on the Internet and the use of mobile technology, the insurance industry can no longer afford not to go digital in their marketing and engagement strategies. This was a key takeaway at the 3rd Asia Conference on Social Media, Social Commerce and Mobile Marketing.</abstract>
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<text>05/05/2014 Número 5 - mayo 2014 </text>
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