Centro de Documentación de Fundación MAPFRE - Is red the colour of danger? Testing an implicit red-danger association

Notas: Sumario: Research using participant¿s self-reports has documented a link between red and danger. In this research, we used two different variants of a Stroop word evaluation task to test for the possibility of an implicit reddanger association using carefully controlled colour stimuli (equated on lightness and chroma). Experiment 1, using words as stimuli, yielded strong evidence of a link between red and danger, and weaker evidence of a greensafety association. Experiment 2, using symbols as stimuli, again yielded strong evidence of a link between red and danger; no green effects were observed. The findings were discussed in terms of the power and promise of red in signal communication.Registros relacionados: En: Ergonomics : the international journal of research and practice in human factors and ergonomics. - Oxon [United Kingdom] : Taylor & Francis, 2010- = ISSN 0014-0139. - 07/04/2014 Volumen 57 Número 4 - abril 2014 Otras clasificaciones: 875

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