Centro de Documentación de Fundación MAPFRE - How to manage reputation risk

MAP20140026814

How to manage reputation risk / Nir Kossovsky

Sumario: A risk manager, you generally know three things about reputation risk: it is amorphous, invaluable and vaguely transferrable. Since someone upstairs is likely starting to clamor for a solution, however, it is time to fully understand what you are dealing with, including pervasive myths and misconceptions

En: Risk Management Magazine. - New York : Risk and Insurance Management Society, 1982- = ISSN 0035-5593. - 07/04/2014 Volumen 61 Número 3 - abril 2014 , p. 18-20

1. Gerentes de riesgos . 2. Marketing . 3. Comunicación . 4. Medios de comunicación . 5. Reputación corporativa . 6. Empresas de seguros . 7. Riesgo reputacional . I. Título.