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Market orientation and business performance in the Spanish insurance sector

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a2200000 i 4500
001  MAP20070025752
003  MAP
005  20101027103959.0
008  960917s1995 esp 00010 eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎20
1001 ‎$0‎MAPA20080197667‎$a‎Lado Cousté, Nora
24510‎$a‎Market orientation and business performance in the Spanish insurance sector‎$c‎Nora Lado Cousté, Miguel Angel Martínez Martínez
260  ‎$a‎[S.l.‎$b‎s.n.]‎$c‎1995
300  ‎$a‎21 h.‎$c‎30 cm
500  ‎$a‎Artículo también publicado en la revista "The Geneva papers on risk and Insurance : issues and practice", nº 85 Octubre 1997, p. 571-589.
520  ‎$a‎The main object of this research was to analyse market orientation, defined as the intensity with which companies analyse, coordinate their functions and direct their activities towards their final customers, their intermediate clients or distributors, their competitors and their macro-environoment. The purpose of this research was to verify the existence of a positive relationship between the degree of market orientation and the business performance of the Spanish insurance companies
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080590567‎$a‎Empresas de seguros
65011‎$0‎MAPA20080586294‎$a‎Mercado de seguros
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080607548‎$a‎Orientación al mercado
65011‎$0‎MAPA20080540913‎$a‎España
7001 ‎$0‎MAPA20080396435‎$a‎Martínez Martínez, Miguel Angel