Búsqueda

Wold Wide Wed marketing : integrating the Internet into your marketing stretegy

Registro MARC
Tag12Valor
LDR  00000nam a2200000 i 4500
001  MAP20070026496
003  MAP
005  20220901133521.0
008  961010s1995 usa 00010 eng d
020  ‎$a‎0-471-12843-0
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080034054‎$a‎Sterne, Jim
24510‎$a‎Wold Wide Wed marketing‎$b‎: integrating the Internet into your marketing stretegy‎$c‎Jim Sterne
260  ‎$a‎New York [etc.]‎$b‎John Wiley & Sons‎$c‎cop. 1995
300  ‎$a‎331 p.‎$c‎24 cm
520  ‎$a‎Introduction to the Internet and the Web: an executive summary -- Getting to know the Internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality: be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future
65011‎$0‎MAPA20080547738‎$a‎Internet
65011‎$0‎MAPA20080571023‎$a‎World Wide Web
65011‎$0‎MAPA20080551636‎$a‎Marketing
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A