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Exclusive banc-ing : What's in it for banks?

Recurso electrónico / Electronic resource
MAP20160016499
Sit, Dawn
Exclusive banc-ing : What's in it for banks? / Dawn Sit
Sumario: Banks in recent years have been enthusiastically courted by insurers to enter into multi-million dollar partnerships. Insurers still see bank access as opening doors to more preferred clients. But why are banks still in the game? Is bancassurance getting more important to banks? We check out the banks¿ perspectives on the tie-ups and explore what could make or break the vital partnership
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 02/05/2016 Número 5 - mayo 2016 , p. 42-45
1. Mercado de seguros . 2. Bancaseguros . 3. Canales de distribución . 4. Asia . I. Título.