Centro de Documentación de Fundación MAPFRE - Customer-centric insurers' new gold standard for service requires a seamless back office : connect the customer experience with a seamless back office

Notas: Sumario: Insurers' new gold standard for customer service requires a seamless back office that connects customer data and insights with service delivery and value. Many insurers have focused mainly on the customer-facing elements of the end-user experience, such as faster, intuitive websites and user-friendly apps, in their bids to become customer-centric. The next step, and more consequential challenge, is to get to know customers better and uncover insights from how insurers interact with them. And finally, once those insights are learned, insurers need a corresponding agile and seamless back-office architecture to connect customer data and insights to service delivery and value.Registros relacionados: En: Emphasis. - New York : Towers Watson, 1987-. - 01/12/2016 Número 3 - 2016 , p. 20-23Materia / lugar / evento: Mercado de seguros Empresas de seguros Desarrollo del seguro Orientación al cliente Big data Nuevas tecnologías Canales de distribución Conectividad Comunicación Otras clasificaciones: 219

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