Customer loyalty-oriented management through digital transformation

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20170006619</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220911192600.0</controlfield>
    <controlfield tag="008">170228e20170201sgp|||p      |0|||b|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">216</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Customer loyalty-oriented management through digital transformation</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">CSC was afforded the valuable opportunity to interview Mr Yutaka Hashiramoto, Director of Saison Automobile & Fire Insurance Co Ltd, about the challenges he faces as a leader of the insurance company's system services, as well as his outlook on the company's IT strategy and the non-life insurance market. Read on for a summary of the interview.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080558130</subfield>
      <subfield code="a">Entrevistas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080568641</subfield>
      <subfield code="a">Digitalización</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080650919</subfield>
      <subfield code="a">Japón</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20170002635</subfield>
      <subfield code="a">Hashiramoto, Yutaka</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20170002642</subfield>
      <subfield code="a">Saison Automobile & Fire Insurance Co Ltd</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20090003767</subfield>
      <subfield code="t">Asia insurance review</subfield>
      <subfield code="d">Singapore : Ins Communications Pte Ltd., 2009-</subfield>
      <subfield code="x">0218-2696</subfield>
      <subfield code="g">01/02/2017 Número 2 - febrero 2017 , p. 70-72</subfield>
    </datafield>
  </record>
</collection>