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Tsunami of change

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
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001  MAP20170008903
003  MAP
005  20220912130523.0
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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20170003533‎$a‎Weber, John
24510‎$a‎Tsunami of change‎$c‎John Weber
520  ‎$a‎Insurers reinvent sales strategies by leveraging qualitative analytics that help them assess risk and educate clients. The dramatic growth of precision data and the ever-increasing reach of technology have have fundamentally changed the insurance industry in just a few years. The seismic shift, brught about by the sheer scope of metrics and predictive analytics and the speed of their availability, has transformed how insurers engage brokers and consumers and sell their products.
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20150006493‎$a‎Marketing de cliente
650 4‎$0‎MAPA20140022717‎$a‎Big data
650 4‎$0‎MAPA20080607531‎$a‎Orientación al cliente
650 4‎$0‎MAPA20080598358‎$a‎Productos de seguros
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7730 ‎$w‎MAP20077100109‎$t‎Best's Review‎$d‎New Jersey : A.M. Best Company, 1976-‎$x‎1527-5914‎$g‎01/02/2017 Volumen 117 Número 10 - febrero 2017 , p. 61-63