La Chatbot mania gagne l'assurance

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20170025955</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220912144518.0</controlfield>
    <controlfield tag="008">170731e20170721esp|||p      |0|||b|spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">216</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20170008637</subfield>
      <subfield code="a">David, Anne-Sophie</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="3">
      <subfield code="a">La Chatbot mania gagne l'assurance</subfield>
      <subfield code="c">Anne-Sophie David</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Les assureurs sont de plus en plus nombreux à recourir aux robots conversationnels (chatbots) pour améliorer l¿expérience client, se rapprocher des jeunes et réduire leurs coûts.
</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080554866</subfield>
      <subfield code="a">Innovación</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080564070</subfield>
      <subfield code="a">Robotización</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077100055</subfield>
      <subfield code="t">L'Argus de l'assurance</subfield>
      <subfield code="d">Paris : Groupe Industrie Services Info, 1983-</subfield>
      <subfield code="x">1626-4428</subfield>
      <subfield code="g">21/07/2017 Número 7517 - 21 julio 2017 , p. 8-10</subfield>
    </datafield>
  </record>
</collection>