MAP20190000697 Rub, Jochen Multi Cumulative Prospect Theory and the Demand for Cliquet-Style Guarantees / Jochen Rub, Stefan Schelling Sumario: Expected Utility Theory (EUT) and Cumulative Prospect Theory (CPT) face problems explaining preferences of long-term investors. Previous research motivates that the subjective utility of a long-term investment also depends on interim value changes. Therefore, we propose an approach that we call Multi Cumulative Prospect Theory. It is based on CPT and considers annual changes in the contract values. As a first application, we can show that in contrast to EUT and CPT, this approach is able to explain the demand for guaranteed products with lock-in features, which in this framework generate a higher subjective utility than products without or with simpler guarantees En: The Journal of risk and insurance. - Nueva York : The American Risk and Insurance Association, 1964- = ISSN 0022-4367. - 03/12/2018 Volumen 85 Número 4 - diciembre 2018 , p. 1103-1125 1. Mercados financieros . 2. Inversiones . 3. Productos financieros . 4. Modelos predictivos . 5. Modelos actuariales . 6. Estudios comparativos . 7. Información financiera . I. Schelling, Stefan . II. Título.