Rx : Big Data?

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      <subfield code="a">Information is important to make decisions, and a large data set could be analyzed with sophisticated modeling to help improve decision-making. With the enormous amount of available data, however, it's also easy to lose sight of the real goal behind data analyticsbetter decision-making and improved operational performance. Data can be an important building block for these goals, but it is not an end in itself. </subfield>
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