Centro de Documentacion de Fundación MAPFRE - Behavioral economics : shaping optimal decision making, including fraud prevention, in insurance buying

Publicación: Zurich : Swiss Re, 2019Descripción física: 2 p.Serie: (Economic insights ; Issue 16/2019)Notas: Sumario: Behavioural economics (BE) facilitates better understanding of consumer biases that may lead to sub-optimal decision making. Insurers can use this information to influence consumer behaviours across the value chain, including to reduce fraud, improve efficiency and ultimately also profitability.Materia / lugar / evento: Comportamiento del consumidor Mercado de seguros Perspectivas del seguro Fraude en el seguro Toma de decisiones Análisis económico Fraude Otros autores: Swiss Re
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