Caso "WeChat" : entre bastidores con la app de mayor exito de China

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Caso "WeChat"</title>
<subTitle>: entre bastidores con la app de mayor exito de China</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080213077">
<namePart>Birkinshaw, Julian</namePart>
<nameIdentifier>MAPA20080213077</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20200007920">
<namePart>Liang-Hong Ke, Dickie </namePart>
<nameIdentifier>MAPA20200007920</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20200007937">
<namePart>Diego, Enrique de </namePart>
<nameIdentifier>MAPA20200007937</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<genre authority="marcgt">periodical</genre>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">2020</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Este artículo se basa en un análisis detallado de toda la literatura existente sobre WeChat, en inglés y chino, y en doce entrevistas en persona con miembros clave de WeChat, realizadas durante la segunda mitad de 2018 en Guangzhou y Shenzhen.</abstract>
<note type="statement of responsibility">Julian Birkinshaw, Dickie Liang-Hong Ke, Enrique de Diego</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20200007913">
<name type="corporate">
<namePart>WeChat</namePart>
</name>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120009134">
<topic>Aplicaciones móviles</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595296">
<topic>Comercio electrónico</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080570286">
<topic>Redes sociales</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586546">
<topic>Nuevas tecnologías</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20170006503">
<topic>Transformación digital</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080547738">
<topic>Internet</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080644178">
<geographic>China</geographic>
</subject>
<classification authority="">922.112</classification>
<relatedItem type="host">
<titleInfo>
<title>Harvard deusto business review</title>
</titleInfo>
<originInfo>
<publisher>Bilbao : Ediciones Deusto, 1990-</publisher>
</originInfo>
<identifier type="issn">0210-900X</identifier>
<identifier type="local">MAP20077100703</identifier>
<part>
<text>01/04/2020 Número 299 - abril 2020 , p. 70-77</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">200414</recordCreationDate>
<recordChangeDate encoding="iso8601">20230321114210.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20200012030</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>