The Consumer-data opportunity and the privacy imperative

Recurso electrónico / Electronic resource
Registro MARC
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24514‎$a‎The Consumer-data opportunity and the privacy imperative ‎$c‎Venky Anant...[Et al.]
260  ‎$a‎New York‎$b‎McKinsey & Company‎$c‎2020
300  ‎$a‎9 p.
4900 ‎$a‎Risk Practice
520  ‎$a‎As consumers increasingly adopt digital technology, the data they generate create both an opportunity for enterprises to improve their consumer engagement and a responsibility to keep consumer data safe. These data, including locationtracking and other kinds of personally identifiable information, are immensely valuable to companies: many organizations, for example, use data to better understand the consumer's pain points and unmet needs. These insights help to develop new products and services, as well as to personalize advertising and marketing (the total global value of digital advertising is now estimated at $300 billion)
650 4‎$0‎MAPA20080591182‎$a‎Gerencia de riesgos
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 4‎$0‎MAPA20080576158‎$a‎Gestión de datos
650 4‎$0‎MAPA20080592875‎$a‎Protección de datos
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
7001 ‎$0‎MAPA20200019466‎$a‎Anant, Venky
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company
830 0‎$0‎MAPA20200011057‎$a‎Risk Practice