Burnishing the brand
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20200032236 | ||
| 003 | MAP | ||
| 005 | 20201013170203.0 | ||
| 008 | 201009e20201001sgp|||p |0|||b|eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a219 | ||
| 100 | $0MAPA20180008399$aMcNamara, Paul | ||
| 245 | 1 | 0 | $aBurnishing the brand$cPaul McNamara |
| 520 | $aAs more and more insurance business is conducted virtually, the value of a contemporary and inclusive brand becomes ever more important. HSBC Life's Mr Edward Moncreiffe outlines the strategy for invigorating an established insurance brand to become the number one in its market. | ||
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 4 | $0MAPA20080572389$aImagen de marca | |
| 650 | 4 | $0MAPA20080585747$aImagen corporativa | |
| 773 | 0 | $wMAP20090003767$tAsia insurance review$dSingapore : Ins Communications Pte Ltd., 2009-$x0218-2696$g01/10/2020 Número 10 - octubre 2020 , p. 20-21 |