Burnishing the brand

Recurso electrónico / Electronic resource
Registro MARC
LDR  00000cab a2200000 4500
001  MAP20200032236
003  MAP
005  20201013170203.0
008  201009e20201001sgp|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
100  ‎$0‎MAPA20180008399‎$a‎McNamara, Paul
24510‎$a‎Burnishing the brand‎$c‎Paul McNamara
520  ‎$a‎As more and more insurance business is conducted virtually, the value of a contemporary and inclusive brand becomes ever more important. HSBC Life's Mr Edward Moncreiffe outlines the strategy for invigorating an established insurance brand to become the number one in its market.
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080585747‎$a‎Imagen corporativa
7730 ‎$w‎MAP20090003767‎$t‎Asia insurance review‎$d‎Singapore : Ins Communications Pte Ltd., 2009-‎$x‎0218-2696‎$g‎01/10/2020 Número 10 - octubre 2020 , p. 20-21