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Data across the insurance value chain : thought leadership

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      <subfield code="a">Data across the insurance value chain</subfield>
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      <subfield code="a">Applying artificial intelligence and smart data across the value chain consists of embedding intelligent insights within all business processes to make data-driven decisions (choose the right premium, perform a marketing campaign, claim process...) which optimize both customer experience and P&L. In many cases, even replacing human intervention by automatic machine learning based insights, with the subsequent efficiency.</subfield>
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