Trends in financial services

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Trends in financial services</title>
</titleInfo>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20200013914">
<namePart>Salesforce Research</namePart>
<nameIdentifier>MAPA20200013914</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">San Francisco</placeTerm>
</place>
<publisher>Salesforce Research</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>26 p.</extent>
</physicalDescription>
<abstract displayLabel="Summary">The global pandemic forced in-person interactions online, seemingly overnight - and many FSIs have struggled to keep up with the pace of change. An analysis of our 2019 and 2020 data shows the customer experience suffered in response. FSIs focused on long-term growth have taken concrete steps to expand services, hyperpersonalize interactions, and emphasize financial wellness to close this CX gap. This research shows what growth-oriented FSIs are doing to set themselves up for long-term success, and how new technologies like autonomous finance Will factor in.</abstract>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603908">
<topic>Servicios financieros</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20140009749">
<topic>Conectividad</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080583897">
<topic>Cambio tecnológico</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120019492">
<topic>Tendencias</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20150006509">
<topic>Experiencia del cliente</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080624019">
<topic>Comportamiento del consumidor</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110021368">
<topic>Personalización de productos</topic>
</subject>
<classification authority="">921.91</classification>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">210920</recordCreationDate>
<recordChangeDate encoding="iso8601">20210922173716.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20210027246</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>