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Mining value from consumer data

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20220018418
003  MAP
005  20220911185449.0
008  181016s2022 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎92
1001 ‎$0‎MAPA20220006309‎$a‎Durand Hayes, Sabine
24514‎$a‎Mining value from consumer data‎$c‎Sabine Durand Hayes
260  ‎$b‎Strategy Business‎$c‎2022
300  ‎$a‎4 p.
520  ‎$a‎Why retailers and consumer goods companies face different challenges as they move "beyond digital."
650 4‎$0‎MAPA20110017224‎$a‎Consumidores
650 4‎$0‎MAPA20080606084‎$a‎Estrategia corporativa
650 4‎$0‎MAPA20080568641‎$a‎Digitalización