Centro de Documentacion de Fundación MAPFRE - Asean 500 2024 : the annual report on the most valuable and strongest Asean brands : November 2024

MAP20250002104

Asean 500 2024 : the annual report on the most valuable and strongest Asean brands : November 2024. — London : Brand Finance, 2024

84 p.

Sumario: Determining brand value starts with customers. They exercise their influence by expressing their preferences. Customer perceptions are influenced by many factors including a brand's commitment to them, cutting edge technology, innovative service delivery and adaptability to changing market demands. Brand Finance's brand valuation study begins by gathering individual perceptionsabout brands. Over 100,000 respondents worldwide, including over 25,000respondents in the Asia Pacific region, provide their views which are then analysed. This part of the study covers brand awareness, consideration and many measures of brand reputation, producing an understanding of a brand strength

1. Marketing de la marca . 2. Gestión de la marca . 3. Valor de mercado . 4. Consumidores . 5. Opinión del cliente . 6. Evaluación de impacto . 7. Ranking . 8. Valoración de empresas . 9. Asia . I. Brand Finance . II. Título.