From life insurance to insurance for living : rethinking relevance for the under 40s

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      <subfield code="a">From life insurance to insurance for living</subfield>
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      <subfield code="a">Executive strategic conversations -- Executive summary -- Navigating the challenges of long-term demographic and economic shifts -- Crafting a strategic framework to drive growth in the under-40 segment -- Transforming vision into reality: A bold new future starts here -- Conclusion -- Methodology -- Partner with Capgemini</subfield>
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      <subfield code="a">Our research reveals a critical disconnect: 68% of consumers under 40 recognize the importance of life insurance, yet adoption remains low due to outdated value propositions. These consumers, shaped by digital-first experiences, demand personalization, flexible offerings, and tangible value delivered consistently over time  increasingly choosing other investment options and wellness solutions over traditional life insurance. The solution lies in transforming life insurance from a passive product into an active financial tool that promotes long-term wealth creation as well as immediate wellbeing</subfield>
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