Knowing a winning business idea when you see one
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| 001 | MAP20071501116 | ||
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| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080047696$aKim, W. Chan | |
| 245 | 1 | 0 | $aKnowing a winning business idea when you see one$cBy W. Chan Kim and Renée Mauborgne |
| 520 | 8 | $aIdentifing business ideas with commercial potencial goes through four stages: determinate utility, set strategic price, build a profitable business model and overcome adoption hurdles. | |
| 650 | 1 | 1 | $0MAPA20080593865$aTécnicas de gestión |
| 650 | 0 | 1 | $0MAPA20080555061$aManagement |
| 650 | 0 | 1 | $0MAPA20080569815$aOrganizaciones |
| 650 | 1 | 1 | $0MAPA20080600938$aDirección de empresas |
| 650 | 1 | 1 | $0MAPA20080557706$aCreatividad |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 700 | 1 | $0MAPA20080249434$aMauborgne, Renée A. | |
| 740 | 0 | $aHarvard Business Review | |
| 773 | 0 | $wMAP20077100345$gSeptember-Octoober 2000 ; p. 129-138$tHarvard business review$dBoston |