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MAP20071501147Conley, John3 winning ways / by John ConleyEvery corporation has a unique array of risks testing the mettle and imagination of corporate risk managers. The following are profiles of three risk managers who took the road less traveled when it came to managing their companies' exposures. One created a singular return-to-work program that is the benchmark today for other companies; another assembled a unique marketing strategy using a novel weather insurance program; and the last opted for a double trigger insurance policy providing smoother earnings projections. Each broke the mold when it came to managing riskEn: Risk Management. - New York. - December 1999 ; p. 12-181. Management estratégico. 2. Gerencia de riesgos. 3. Estrategia corporativa. 4. Empresas. 5. Corporaciones. I. Título. II. Título: Risk Management.
