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Diruptive change : when trying harder is part of the problem

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MAP20071502452
Gilbert, Clark
Diruptive change : when trying harder is part of the problem / by Clark Gilbert and Joseph L. Bower
If we see a change as a threat, we tend to react defensively, taking immediate, aggresive action to protect ourselves. If, however, we see the change as an opportunity, we tend to be more deliberate and reasoned in our response
En: Harvard business review. - Boston. - May 2002 ; p. 95-101
1. Innovación empresarial . 2. Cambio organizativo . 3. Estrategia empresarial . 4. Management . I. Bower, Joseph L. . II. Título. III. Título: Harvard business review.