Centro de Documentación de Fundación MAPFRE - Saving the business without losing the company

MAP20071502531

Saving the business without losing the company / by Carlos Ghosn

How do you transform a company without destroying its identity? As the turnaround at Nissan shows, you have to respect the dignity of your people even as you challenge them to overturn deep-seated traditions

En: Harvard business review. - Boston. - January 2002 ; p. 37-45

1. Renault . 2. Nissan . 3. Cultura empresarial . 4. Dirección de empresas . 5. Toma de decisiones . 6. Reestructuración de la empresa . I. Título. II. Título: Harvard business review.