Centro de Documentación de Fundación MAPFRE - Turn customer input into innovation

MAP20071502534

Turn customer input into innovation / by Anthony W. Ulwick

Lots of companies ask customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process

En: Harvard business review. - Boston. - January 2002 ; p. 91-97

1. Innovación empresarial . 2. Estrategia empresarial . 3. Dirección estratégica . I. Título. II. Título: Harvard business review.