Centro de Documentacion de Fundación MAPFRE - Assessing creativity in Hollywood pitch meetings : evidence for a dual-process model of creativity judgments

MAP20071504001

Assessing creativity in Hollywood pitch meetings : evidence for a dual-process model of creativity judgments / Kimberly D. Elsbach and Roderick M. Kramer

This study addresses an important but neglected topic by investigaying the social judgments processes that experts (studio executives and producers in Hollywood) used to assess the creative potential of unknown athers (relatively unknown screenwriters) during pitch meetings in which screenwriters attempt to sell their ideas

En: Academy of management journal. - New York. - Vol. 46, nº 3, June 2003 ; p. 283-301

1. Guiones . 2. Creatividad . 3. Organizaciones . 4. Toma de decisiones . 5. Juicios . I. Kramer, Roderick M . II. Título.