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Innovating for cash

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      <subfield code="a">Innovating for cash</subfield>
      <subfield code="c">by James P. Andrew and Harold L. Sirkin</subfield>
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      <subfield code="a">There are several ways to bring a new product to market. If you're not looking at all of them, odds are you're leaving big money on the table.</subfield>
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      <subfield code="g">September 2003 ; p. 76-83</subfield>
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