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Listening begins at home

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      <subfield code="a">Listening begins at home</subfield>
      <subfield code="c">by James R. Stengel, Andrea L. Dixon and Chris T. Allen</subfield>
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      <subfield code="a">Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it  discovered a whole new way to improve morale - and profits, too.</subfield>
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      <subfield code="g">November 2003 ; p. 106-117</subfield>
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