Standing out from the crowd

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<namePart>O'Rourke, Morgan</namePart>
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<abstract>Acommon lament of risk managers is that insures tend to group their companies into general categories, offering pre-established policies and programs that do no adequately consider their individual operations. The question remains, however, as to how a company can go about differentiating itself. There are a few important steps to take, but the most basic is to merely express an interest in standing out from the pack in the first place</abstract>
<note type="statement of responsibility">by Morgan O'Rourke</note>
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<topic>Gerencia de riesgos</topic>
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<topic>Programas de gerencia de riesgos</topic>
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<title>Risk Management</title>
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<text>January 2004 ; p. 16-18</text>
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